In 2013 Integra Creative have developed a new brand identity for Initiative Office Products, creating a fresh, contemporary approach to further boost end-user sales currently values at over £18 million per annum, and increase profit margins across their dealer network. Integra Creative is currently rolling out the brand identity across packaging for in excess of 1,000 initiative product lines.
Integra Creative is also responsible for the catalogue, direct mail and emarketing programmes for the ‘initiative’ own brand which have driven sales of over £200m since its launch in 1999.
- Client: Initiative Office Products
- Category: Packaging
We wouldn’t be where we are today if we didn’t have such a strong brand identity to help us stand out within our sector. It has not only differentiated us from our competitors, but has also created the margins necessary for our company to remain viable.